Understanding potential customer needs and making problem-solving proposals for customer sites

In order to present customers with unique products that are world or industry firsts, it is critical that our sales personnel have a deep understanding of the products and applications. Thanks to our system that uses direct sales rather than distributors, our salespeople can propose appropriate and ready-to-implement solutions using our products, based on a direct awareness of the problems and needs of each customer. And building awareness of each customer’s potential needs leads to the development of the next innovative product.

Stepping up the Global Direct Sales system

At KEYENCE, we recognize increasing our sales ratio outside Japan as one of our business challenges. Frankly, our current overseas sales ratio does not live up to our potential. We firmly believe that, in overseas markets where there is significant room for growth, our direct sales business model has the potential to take hold and lead to a major expansion in sales.